Inflation is rampant in the business sector. Stocks rise and fall! If your business often relies on the unpredictable buying market, the tendency is, your business will crumble. A need to adapt to new strategies in market scanning such as lead generation is your best option to stay on the game. Lead generating activities provide you with the freedom to focus on what you do best.
But the challenge always lies on the quality of leads. You may have hundreds of prospects but it would take time for you to convert those leads into a sale. Thankfully, you can rely on to BPO’s turning financial leads to successful sales.
What’s Financial Lead Generation?
You have a good organization, but having a hard time getting enough leads to sustain your operational cost and double the ROI in time. You have a team of experts, but your marketing strategies aren’t driving all the qualified leads and clients you definitely need. You’re traveling well financially, but tied up to your business, working grueling hours and unable to take the days off or holidays that you’d like. While you may have previously engaged web developers, Google AdWords consultants or SEO agencies – ultimately you’ve been disappointed by delivery, accountability or results. If you are currently experiencing these challenges, then your marketing effort is a total waste! You need help in financial lead generation.
In marketing, lead generation in financial firms is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
By motivating high-intent prospects, your business can ensure receiving high-quality financial leads which with a significantly improved chance of converting into a sale. Prospects who are actively seeking your services offer the ideal platform for you to develop your conversion rate, which is what lead generation can increase by up to 60%. The inbound marketing practice is perfectly suited to developing your ROI and offers a stress-free method of reaching customers looking for your financial services.
Starting A Financial Lead Generation Service
Starting a financial lead generation program to convert your leads to sales may sound easy but in reality it’s not! Calling random people and turn it into qualified sales leads and appointments isn’t as easy as learning ABC too. It takes skills and expertise to create and develop your own program to successfully land a sale. Otherwise, you’re better off by outsourcing lead generation services to BPO organizations.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Acquiring sales and marketing leads is a competitive business. Outsourcing to a lower-cost country with a skilled workforce could improve ROI. In outsourcing lead generation, requirements vary. From increasing acquisition of leads, improving quality of leads or to simple lead qualification or lead nurturing thru marketing campaigns, varied skill sets and varying organizational setups may be required.
